The Blog

[buzzsprout episode='8257608' player='true'] I received some Viewer Mail from "Eddie" who is struggling with ads. The types of ad strategies that work for others in his space aren't working for him. So now what? Key topics: ✔️ Eddie has hired a few "experts" who promised to help him...

[buzzsprout episode='8177873' player='true'] Is ghosting always a negative thing? In times past, we tended to think that there was never an acceptable time or circumstance to simply vanish. Yet technology has changed the culture so much and, like it or not, a lot of our interactions...

[buzzsprout episode='8069753' player='true'] In this episode, I'm discussing some viewer mail I received from "Cindy." She is looking to attract clients who treat her with dignity and respect rather than being pains in the neck, micromanagers, unpleasable 💩s, etc. Key topics: ✔️ In her email to me, "Cindy" uses...

[buzzsprout episode='8069689' player='true'] An hour worked should be an hour paid. Yet so many small business owners, solopreneurs, and freelancers feel like they need to give entirely too much away. In this episode, I discuss my client "Jeff" and his desire to work with better prospects...

[buzzsprout episode='8069634' player='true'] Back in March, I recorded an episode about Making the Price Leap, which is when your business is surviving and you want to kick it up to thriving. I received some requests to discuss the first big leap, i.e., leaving your corporate job in...

[buzzsprout episode='8010097' player='true'] It's April Fool's Day, but this is no joke. *insert wah wah horn here* Recently, I had a conversation with one of my clients about "almost" clients. What do we do with people who got 4th & Goal but never made the touchdown? Key topics: ✔️...

[buzzsprout episode='8010046' player='true'] Last November, I recorded an episode about Sandra Aamodt's book Why Diets Make Us Fat. This episode is a sort of next chapter to that. In other words: no more dieting, so now what? If you've done battle with the Quarantine 15, you'll...

[buzzsprout episode='7849222' player='true'] Video may not have totally killed the radio star, but the game sure changed. LPs to 8 tracks to cassettes to CDs to MP3s to streaming...