26 Jan 💡 Tuesday Tips, 01.26.2021
Not sure about you, but my LI feed these days seems to be a lot of the same:
I remember talking with Russ Johns about email marketing and the sea of spam we have now and he said, “Marketers ruin everything.” It seems that way sometimes. 😂
Not sure who the first person was to use the term “disruptor” to describe themselves, but so many people have copied it that it can’t possibly even have much meaning anymore. There was an article called “Let’s All Stop Saying ‘Disrupt’ Right This Instant” published in New York Magazine in the summer of 2014. (https://nymag.com/intelligencer/2014/06/lets-all-stop-saying-disrupt.html) Apparently, no one listened to the author, but they should have.
In this week’s podcast episode, I’ll be asking the question: Is Differentiation Marketing Dead? When I first started in staffing, that’s how I was taught to market. Ya know, say things like:
- Our competitors just run candidates through like it’s a cattle call.
- Our competitors sling resumes out willy-nilly. They don’t even call and ask permission from the candidates!
- We have access to candidates that our competitors don’t.
- We don’t use the job boards like everybody else.
- We don’t run ads.
- We have access to special candidates that will only work with us.
By and large, it was a load of crap. In order to find the right person for the job, you should be using any and every tool you can. It’s not “disruptive” to blow a bunch of hot air at your clients and prospects. In case you were wondering: there is no secret horde of candidates that live under rocks and only work with one particular third-party staffing agency or recruiter.
Regardless of industry, if your main marketing strategy revolves around the idea of: let me tell you how great we are and how much our competitors suck, I’m 99.99999% sure you aren’t making the kind of money you want to make. And you’re probably struggling month to month to keep the lights on.
See you Thursday.
Causey Consulting, LLC
Owner | Coach | HR & Business Consultant